How Supermodels Shaped the Fashion
Industry
Introduction
The fashion industry is a constantly evolving landscape,
where trends and styles change with the seasons. However, one enduring and
transformative aspect of this industry has been the influence of supermodels.
These iconic figures have played a pivotal role in shaping the fashion world,
not only by showcasing designer creations on runways but also by redefining
beauty standards, promoting diversity, and becoming powerful businesswomen in
their own right. In this article, we will explore how supermodels have
revolutionized the fashion industry over the years.
Supermodels: A Definition
Before delving into their impact, it's essential to
understand what exactly constitutes a supermodel. Supermodels are not just
models; they are global icons. They possess a combination of physical beauty,
charisma, professionalism, and longevity in their careers. They capture the
imagination of the public and fashion insiders alike, leaving a lasting impact
on the industry. Supermodels transcend the boundaries of fashion and infiltrate
popular culture.
The Early Pioneers
The term "supermodel" was popularized in the
1980s, but the concept of iconic models dates back to the early 20th century.
Models like Dovima, Suzy Parker, and Lisa Fonssagrives graced the pages of
magazines and the runways, setting the stage for the later generations of
supermodels. However, it was the 1980s that witnessed the true emergence of
supermodels.
The Supermodel Era
The 1980s and 1990s are often referred to as the
"Supermodel Era" when a handful of models achieved unprecedented fame
and influence. Names like Cindy Crawford, Naomi Campbell, Linda Evangelista,
Christy Turlington, and Claudia Schiffer became household names, and their
impact extended far beyond the runway. They were not just models but cultural
icons.
Revolutionizing Beauty Standards
One of the most significant contributions of supermodels has
been their role in redefining beauty standards. These women came from diverse
backgrounds, ethnicities, and body types, challenging the previously rigid and
homogenous ideal of beauty in the fashion industry. Naomi Campbell, an iconic
Black supermodel, helped pave the way for greater diversity in fashion. Her
success opened doors for models of color who had previously been marginalized.
Cindy Crawford's voluptuous figure challenged the notion that only extremely
thin models could succeed in the industry.
Their influence extended beyond looks; they represented a
new attitude. Supermodels were confident, strong, and independent women who
took control of their careers and images. They made beauty accessible, proving
that it came in many forms, and confidence was the key.
Becoming Moguls
Supermodels were not content to be just the faces of brands;
they wanted a seat at the table. Many of them became successful businesswomen
in their own right. Cindy Crawford launched her own skincare line, Christy
Turlington founded a wellness company, and Tyra Banks created "America's
Next Top Model," a television show that further expanded the modeling
industry's reach.
These women used their fame and connections to build
personal brands that extended far beyond modeling. In doing so, they shattered
the stereotype of models as mere clotheshorses and proved their entrepreneurial
acumen.
Redefined Runway
Supermodels transformed the runway from a simple platform
for displaying clothes into a performance art. They added a new layer of energy
and excitement to fashion shows. Linda Evangelista once famously said, "We
don't wake up for less than $10,000 a day," highlighting the power and
demand these models had.
Their runway presence became a spectacle, and designers
started to design with them in mind. Supermodels' strut and charisma breathed
life into the clothes they wore, making them unforgettable. They were not just
mannequins; they were performers.
Era of Influence
The influence of supermodels extended beyond the world of
fashion and into pop culture. They appeared in movies, music videos, and
television shows. Cindy Crawford's iconic Pepsi commercial, starring in George
Michael's "Freedom! '90" video, and Naomi Campbell's acting career
are just a few examples of how supermodels became cultural symbols. Their
beauty and charisma made them sought-after stars outside of the runway.
Supermodels also had a profound impact on photography.
Richard Avedon, Herb Ritts, and Bruce Weber, among others, were renowned for
their work with supermodels. They captured not only the clothes but the essence
and personality of the models, helping to create some of the most iconic
fashion images in history.
The New Generation
While the Supermodel Era may have peaked in the 1990s, the
influence of supermodels still resonates in the fashion industry today. New
generations of models, like Gigi Hadid, Bella Hadid, Kendall Jenner, and Kaia
Gerber, follow in the footsteps of their predecessors. They have become social
media stars, representing a new era of fashion that is heavily influenced by
digital platforms.
The Future of Supermodels
As the fashion industry continues to evolve, so do the roles
of supermodels. While the idea of supermodels may have shifted from traditional
runway domination to digital and social media presence, their influence remains
potent. These models continue to advocate for diversity, body positivity, and
female empowerment, using their platforms to inspire and educate. Read more beautyglee
Conclusion
Supermodels have played a pivotal role in
shaping the fashion industry. They redefined beauty standards, became moguls in
their own right, and transformed the runway into a performance art. Their
influence extended beyond the fashion world into pop culture, photography, and
social issues. While the Supermodel Era of the 1980s and 1990s may have
evolved, the legacy of these iconic figures continues to inspire the industry
and society as a whole. The supermodels of the past and present have
demonstrated that fashion is not just about clothes; it's about confidence,
diversity, and empowerment. They are, indeed, the revolutionaries of the
runway.
